Haick concept souk

“I’m a bit disappointed- we went here expecting, perhaps, too much…some of the clothes were attractive but no price tag- When I asked the price it was very high for the quality- the fabric on some pieces was just so-so…some designs were nice but 150. Euros for an unlined poorer quality (material was a very cheap wool) short jacket was disappointing. Really I so wish the souk merchants would understand 95% of the clients do not wish to be bargaining for everything, always having to ask the price etc - just put a reasonable price on something and be fair so the customers can be fair too! For a store like this to not have price tags is just out of touch.”

“Stepping into Haick Concept Souk feels like entering a beautifully curated world where Moroccan heritage is reimagined through a fresh, modern lens. Every corner of the store exudes intention — from the thoughtful selection of handmade pieces to the harmonious blend of textures, fabrics, and colors. It’s more than a concept store; it’s an experience that celebrates craftsmanship and creativity. What truly elevates the visit is the exceptional service, especially from Rabiaa. Her warm welcome, deep knowledge of the items, and genuine passion for the concept make you feel not only valued as a guest but truly inspired. She takes the time to share the story behind each piece, turning shopping into something meaningful and personal.”

“Obsessed with this store - super unique trendy modern pieces in an medina that’s otherwise crowded with the same tchotchkes. If I’m ever in Fes again I will definitely visit. P.S. Rabia was the best!!”

“Best store in Fez! They have unique items that you can't find anywhere else, plus the staff is helpful and friendly. They were a breath of fresh air in an otherwise crowded medina!”

“Explore Haick concept souk for fashion that breaks the mold. With unique creations that stand out, they redefine style with simplicity and sophistication.”

“It is a store to fall in love with, original fabric and designs. Simply want to get everything!!”